SELECTED PROJECTS

Potential Analysis, Site Strategies

Site Development & Marketing Strategy Mukran

Sassnitz
2019+

 

Region and Site: Mukran Port on Rügen
Client: Fährhafen Sassnitz GmbH

  • Status-Quo-, Environment- and Trend Analysis

  • Market Study

  • Stakeholder Interviews

  • Site Profile, SWOT-Analysis

  • Traget Group

  • Site Marketing, Action Plan

Roadmap towards Future Growth Strategy Cork

Cork, Ireland
2019+

 

Region and Site: Cork Harbour Region (Ireland)
Client: Cork County Council via InSITE Bavaria/TUM Intl. GmbH

  • Spatial/functional Infrastructure Analysis

  • Value Chain Analysis
  • Techno-economic Analysis, Risk Analysis

  • Site Benchmarking

Strategy: Infrastructure-Adaptation to Change

Region Halle
2017

 

Region: Regional Forum Halle (BLK, SK, MSH, HAL)
Client: District Saalekreis (Central Germany)

  • Status-Quo-, Environment and Trend Analysis

  • Impact Analysis Demography, Urbanisation, Climate Change

  • Best practices

  • Suitability assessment, Potential Analysis
  • Recommendations, Action Plan

Integrated Future Concept Dessau

Dessau-Roßlau
2017

 

Region und Site: Dessau-Roßlau
Client: City Dessau-Roßlau via isw Institut Halle

  • Status-Quo-, Industrial Areas and Infrastructure Analysis

  • Market Study Large Area Industrial Real Estate Projects

  • Concept: Market Attenuation of Industrial Area Offer

  • Project Development Bauhaus 2.0

Pre-Feasibility Studies India

India
2017

 

Region and Site: Aero-Valley Mysore and Health-Valley Delphi, India
Client: InSITE Bavaria/TUM Intl. GmbH for Shapoorji-Pallonji Group, Mumbai, India

Branch Spezific Sektor-Investigations, Infrastructure-Analysis, Site-specific SWOT- and Potential Analyses and Recommendations for 2 Industrial Parks in Development

 

Potential Analysis BerlinBalticNordic.net

Berlin-BRB
2016

 

Region: Berlin-Brandenburg
Client: medianet Berlin-Brandenburg

  • Market Potential Analysis

  • Berlin Games-, Start-Up a. Interactive Entertainment-Industries

  • Target Regions: Baltics a. Nordic States

  • Recommendations and Action Plan

Site Marketing Region Halle

Region Halle
2016-2017

 

Region: Regional Forum Halle (BLK, SK, MSH, HAL)
Client: District Mansfeld-Südharz (Central Germany)

  • Implementation of the Marketing Strategy of Logistics Region Halle

  • Development of Marketing Instruments

  • PR and Media Coverage

  • Target Group Design and Adressing

  • Networking with Regional Actors

  • Joint Marketing Actions (Participation in transport logistic 2017)

Site Marketing Strategy Region Halle

Region Halle
2015

 

Region: Regional Forum Halle (BLK, SK, MSH, HAL)
Client: District Saalekreis (Central Germany)

  • Development of the Marketing Strategy of Logistics Region Halle

  • Environment and Trend Analysis

  • ULP- and Testimonial Identifying

  • SWOT-Analysis,

  • Constellation Analysis,

  • Target System,

  • Action Plan

Potential Analysis Mobility and Logistics Thuringia PoMoLoT

State Thuringia
2014-2015

 

Region: Thuringia
Client: Thuringia State Government via Bauhaus University Weimar

  • Status-Quo-Analysis,

  • Environment and Trend Analysis

  • Survey, Stakeholder- a. Expert Interviews

  • SWOT-Analysis,

  • Constellation Analysis,

  • ULPs, Development Focus, Target Groups,

  • Action Plan

Site Marketing Strategy Industrial Area Bad-Fallingbostel-East

Bad-Fallingbostel
2011-2013

 

Site: Bad-Fallingbostel
Client: SAG Süderelbe Projektges. AG & Co. KG

  • Status-Quo-Analysis,

  • Environment and Trend Analysis

  • Regional-functional Site Matching

  • Usage Potential- a. Target Group Analysis

  • Function- a. Benefit Concept

  • Target Groups

  • Action Plan

Integrated Site Marketing Leipzig

Region Leipzig
2011-2012

 

Region and Site: Region Leipzig incl. City of Leipzig
Client: District Nordsachsen

  • Status-Quo-, Environment and Trend Analysis

  • Survey, Stakeholder- a. Expert Interviews

  • ULPs, Testimonials, Target Groups and Regions

  • Development Marketing Tool Box

  • Action Plan