SELECTED PROJECTS
Potential Analysis, Site Strategies
Site Development & Marketing Strategy Mukran
Sassnitz
2019+
Region and Site: Mukran Port on Rügen
Client: Fährhafen Sassnitz GmbH
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Status-Quo-, Environment- and Trend Analysis
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Market Study
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Stakeholder Interviews
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Site Profile, SWOT-Analysis
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Traget Group
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Site Marketing, Action Plan
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Roadmap towards Future Growth Strategy Cork
Cork, Ireland
2019+
Region and Site: Cork Harbour Region (Ireland)
Client: Cork County Council via InSITE Bavaria/TUM Intl. GmbH
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Spatial/functional Infrastructure Analysis
- Value Chain Analysis
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Techno-economic Analysis, Risk Analysis
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Site Benchmarking
Strategy: Infrastructure-Adaptation to Change
Region Halle
2017
Region: Regional Forum Halle (BLK, SK, MSH, HAL)
Client: District Saalekreis (Central Germany)
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Status-Quo-, Environment and Trend Analysis
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Impact Analysis Demography, Urbanisation, Climate Change
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Best practices
- Suitability assessment, Potential Analysis
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Recommendations, Action Plan
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Integrated Future Concept Dessau
Dessau-Roßlau
2017
Region und Site: Dessau-Roßlau
Client: City Dessau-Roßlau via isw Institut Halle
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Status-Quo-, Industrial Areas and Infrastructure Analysis
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Market Study Large Area Industrial Real Estate Projects
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Concept: Market Attenuation of Industrial Area Offer
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Project Development Bauhaus 2.0
Pre-Feasibility Studies India
India
2017
Region and Site: Aero-Valley Mysore and Health-Valley Delphi, India
Client: InSITE Bavaria/TUM Intl. GmbH for Shapoorji-Pallonji Group, Mumbai, India
Branch Spezific Sektor-Investigations, Infrastructure-Analysis, Site-specific SWOT- and Potential Analyses and Recommendations for 2 Industrial Parks in Development
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Potential Analysis BerlinBalticNordic.net
Berlin-BRB
2016
Region: Berlin-Brandenburg
Client: medianet Berlin-Brandenburg
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Market Potential Analysis
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Berlin Games-, Start-Up a. Interactive Entertainment-Industries
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Target Regions: Baltics a. Nordic States
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Recommendations and Action Plan
Site Marketing Region Halle
Region Halle
2016-2017
Region: Regional Forum Halle (BLK, SK, MSH, HAL)
Client: District Mansfeld-Südharz (Central Germany)
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Implementation of the Marketing Strategy of Logistics Region Halle
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Development of Marketing Instruments
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PR and Media Coverage
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Target Group Design and Adressing
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Networking with Regional Actors
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Joint Marketing Actions (Participation in transport logistic 2017)
Site Marketing Strategy Region Halle
Region Halle
2015
Region: Regional Forum Halle (BLK, SK, MSH, HAL)
Client: District Saalekreis (Central Germany)
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Development of the Marketing Strategy of Logistics Region Halle
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Environment and Trend Analysis
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ULP- and Testimonial Identifying
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SWOT-Analysis,
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Constellation Analysis,
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Target System,
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Action Plan
Potential Analysis Mobility and Logistics Thuringia PoMoLoT
State Thuringia
2014-2015
Region: Thuringia
Client: Thuringia State Government via Bauhaus University Weimar
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Status-Quo-Analysis,
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Environment and Trend Analysis
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Survey, Stakeholder- a. Expert Interviews
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SWOT-Analysis,
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Constellation Analysis,
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ULPs, Development Focus, Target Groups,
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Action Plan
Site Marketing Strategy Industrial Area Bad-Fallingbostel-East
Bad-Fallingbostel
2011-2013
Site: Bad-Fallingbostel
Client: SAG Süderelbe Projektges. AG & Co. KG
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Status-Quo-Analysis,
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Environment and Trend Analysis
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Regional-functional Site Matching
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Usage Potential- a. Target Group Analysis
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Function- a. Benefit Concept
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Target Groups
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Action Plan
Integrated Site Marketing Leipzig
Region Leipzig
2011-2012
Region and Site: Region Leipzig incl. City of Leipzig
Client: District Nordsachsen
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Status-Quo-, Environment and Trend Analysis
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Survey, Stakeholder- a. Expert Interviews
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ULPs, Testimonials, Target Groups and Regions
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Development Marketing Tool Box
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Action Plan
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